Reverse Osmosis and Taste: A Vitaloop Perspective

Reversed Osmosis (RO) is a popular water filtration method that utilizes a semi-permeable membrane to separate water molecules from larger, potentially harmful contaminants. While it effectively removes a wide range of contaminants, the process strips the water of beneficial minerals like calcium and magnesium, which are crucial to our health and give water its fresh, natural taste.

Reversed osmosis

Vitaloop, on the other hand, offers an innovative approach to water filtration that addresses the shortcomings of RO systems. Vitaloop’s NanoFlow™ filtration system effectively removes harmful contaminants without disturbing the essential minerals. These minerals contribute to our health and enhance the taste of water, giving you a refreshing, natural taste every time you take a sip.

Water filtered with RO systems can taste flat or 'empty' to many people. This is due to the absence of the minerals naturally present in water, contributing to its taste profile. In contrast, Vitaloop’s filtration process maintains the mineral balance, ensuring that your water tastes just as nature intended.


Not only does Vitaloop provide a taste advantage, but it also offers a more sustainable solution. RO systems are notorious for their high-water wastage. It can take 3 to 5 times the water consumption to produce a single gallon of purified water, depending on the efficiency of the RO unit. Moreover, RO systems are energy-intensive, adding to our energy output. On the other hand, Vitaloop's energy-efficient design and the absence of wasteful by-products make it an eco-friendlier option.

While useful in some scenarios, RO systems may not be the best choice for the environmentally conscious consumer looking for a sustainable, health-promoting, and taste-preserving water filtration solution. I would say it shouldn’t be an option for household consumption. Vitaloop or other similar filtration solutions, fixed or portable, offers a balanced approach that addresses these concerns while providing clean, safe, and great-tasting water.

July 07, 2023