Navigating the Water Filtration World: A Vitaloop Founder's Journey.

From Perfecting Coffee to Reinventing Water Filtration

As a seasoned product developer, my journey has been driven by an obsession with quality and innovation. While working to perfect the coffee experience, I learned just how crucial water quality is. Purity, mineral content, and taste are essential in coffee—and this opened my eyes to broader water quality issues.

As I researched contaminants like bacteria, PFAS, and microplastics, I uncovered the complexity of water filtration. Each filtration type—from activated carbon to reverse osmosis—has distinct strengths, but many overlook real-world efficacy. Activated carbon improves taste, while microfilters eliminate bacteria and parasites. However, some technologies, like reverse osmosis, strip beneficial minerals and consume significant energy, making them less ideal for daily use.

Understanding the limitations of conventional filters, I set out to develop a versatile solution. With Vitaloop, we created a multi-stage, electrokinetic filtration system that delivers reliable water purification across different sources. Our goal? To provide clean, safe water in any scenario.

Overview of Filtration Options:

Activated Carbon Filters (ACF): These work by adsorption, a chemical reaction where certain particles are attracted to activated carbon and bond with it. ACFs are excellent at removing organic compounds, chlorine, and improving taste and odor. However, they don't remove bacteria or viruses.

Pros: Improves taste and odor, chemicals, and heavy metals, and removes VOCs (organic compounds). Please note: The effectiveness of contaminant removal by an activated carbon filter is determined by the size and material used.

Cons: Doesn't remove bacteria or viruses.

Microfilters (MF): These use a physical barrier to remove contaminants. They're excellent at eliminating bacteria and parasites but cannot remove viruses. Most of them in the market claim a 0.2-micron size which is small enough to remove bacteria and protozoa.

Pros: Removes bacteria and parasites.
Cons: Doesn't remove viruses or improve taste and odor.

Ultraviolet (UV) purification: These kill bacteria, viruses, and cysts by exposing them to UV light. However, they don't remove them or any other contaminants from the water. Please note if the water is cloudy or contains particulate matter, the UV light might not reach all the microorganisms. The effectiveness of UV purification depends on the dosage of UV light. UV lamps loose effectiveness over time. Check certification and lifetime before you depend on it.

Pros: Kills bacteria, viruses, and cysts.
Cons: Doesn't remove other contaminants. Doesn´t improve taste and odor.

Reverse Osmosis (RO): This system forces water under pressure through a semi-permeable membrane, effectively removing contaminants, including bacteria, viruses, and heavy metals. It's one of the most comprehensive filtration methods available. Not for daily drinking unless enhancing water with minerals afterwards.

Pros: Removes all contaminants, including bacteria, viruses, and heavy metals.
Cons: Requires high pressure, wastes water and energy, and removes all beneficial minerals such as calcium, magnesium, and potassium. Not for portable use outdoors. The taste feels “dead” or flat.

Chlorine and iodine: These disinfectants kill harmful microorganisms in water, such as bacteria and viruses.

Pros: Both are effective, cheap, and provide lasting disinfection
Cons: Both affect water taste and are less effective against certain protozoa.

My conclusion

Each type of these purification methods are designed to tackle specific contaminants and is best suited for certain kinds of water sources. For example, ACF can be ideal for treating the chlorine taste from tap water, while you'd need at least an MF when drinking water from natural sources due to potential bacteria and parasite risks.

But here's where it gets tricky. Not all filters are created equal, and performance can vary widely within each category. The lack of universal water filtration standards means companies often make bold claims about their products' capabilities. This can significantly lead to a false sense of security among users when these devices underperform in real-world conditions. Many filters in today's market also play with combinations and use small ACF and claim all the benefits of it, but in reality, it's a short-term solution for taste.

Understanding these nuances has been an eye-opening journey. As I navigated these complex waters, I was driven by a vision: to create a water filtration device that delivers on its promises, ensuring access to safe and clean water wherever life takes you.

Our journey at Vitaloop is inspired by this vision, fueled by rigorous research, and committed to transparency. We understand the importance of providing accurate information, setting realistic expectations, and delivering high-quality products.

Join us as we continue to explore, innovate, and contribute to making clean, safe water accessible for all. Please follow us for more information on water filtration and our unique offerings. In short, Vitaloop is a water filtration solution for all kinds of water scenarios. We believe in multistage filtration and use new technology where we combine methods based on desired outcome. We have developed several kinds of filters that you can use based on your need, depending on where you are traveling, and the required health benefit.

Arild Vikingstad

Founder of Vitaloop