Drink clean water today, preserve the future.

At Vitaloop, our mission is clear: we strive to provide everyone with access to safe, clean, and great-tasting water, no matter where they are.

We believe that clean water is a fundamental right, and we are committed to ensuring that our innovative solutions make it easily accessible, whether you’re exploring the great outdoors or navigating urban environments.

Our dedication to sustainability drives us to reduce reliance on single-use plastics while promoting a healthier, more hydrated world.

Our journey began with a deep understanding of water’s vital role, not just in hydration but in enhancing the quality of everyday life. Our founder, Arild Vikingstad, has spent years perfecting coffee machines—where water quality is paramount. This passion led him to tackle an even more pressing challenge: the global need for accessible, clean water.

Recognizing the complexity and inefficiency of existing water filtration methods, we set out to create a solution that was both user-friendly and highly effective. Through rigorous research and a commitment to transparency, Vitaloop was born—a brand dedicated to simplifying water filtration without compromising on safety or quality.

Vitaloop isn't just another water bottle—it's a revolution in water filtration. Our flagship product, the FlexGuard, utilizes cutting-edge Nanoflow™ technology to deliver unparalleled filtration. By integrating multiple filtration stages, including a 0.2-micron microfilter and activated carbon filter, our system removes up to 99.99999% of contaminants, ensuring the highest standards of water purity.

But what truly sets us apart is our innovative use of an electronic pump. This technology precisely controls filtration time and pressure, making sure that every drop of water you drink is as clean and safe as it can possibly be. Unlike manual systems, our smart software manages these variables to guarantee consistent, lab-quality results, whether you’re using tap water or filtering from a natural source.

At Vitaloop, we recognize the environmental impact of single-use plastic bottles, and we are committed to being part of the solution. Our bottles are designed to be reusable, durable, and long-lasting, helping reduce the staggering amount of plastic waste that ends up in our oceans and landfills every day.

By choosing Vitaloop, you're not only making a healthier choice for yourself but also a responsible one for the planet. Our mission is to make sustainability accessible and straightforward, encouraging more people to make the switch to reusable, high-quality water filtration systems.